Account management, for those not in the know, is the process by which sales and relationships are maintained among clients. This is one of the most important roles that a Long Island advertising agency plays, and it's easy to see why. Without it, the work that said agency is responsible for won't yield the desired results. When it comes to account management, here are a few do's and don'ts that can make life easier.
DO understand your clients. Even before you conduct the work expected of an account manager, you should understand the people that you'd like to work with. When communicating with them initially, ask them questions regarding their services, goals, and where they would like to see themselves in the future. In terms of account management, this information is helpful. Any Long Island advertising agency would be wise to inquire.
DON'T assume that you have to do everything on your own. As a matter of fact, account management is most effective when you have other people to work with. Everyone from SEO experts to graphic designers should be consulted. What this does is help you provide clientele with high-quality service, even beyond what you specialize in. It will also foster relationships with your fellow employees for a better workplace.
DO know how to communicate well. One of the hallmarks of a solid account manager is the ability to communicate. For the sake of argument, let's say that one of your clients contacts you with a concern regarding their service. In this situation, you must be able to understand their concerns and provide a solution that will either put their minds at ease or solve the problem right then and there. This is an example of communication being done effectively.
DON'T think that one strategy works for every client. One of the challenges of marketing is knowing how a strategy works for a client. If you believe that there is a one-size-fits-all rule, in this regard, you'd be mistaken. In fact, it's important to adjust said strategy so that it better fits what your client is looking for. By continuously innovating and understanding what they want to accomplish, they will benefit from the work you provide.
DO understand your clients. Even before you conduct the work expected of an account manager, you should understand the people that you'd like to work with. When communicating with them initially, ask them questions regarding their services, goals, and where they would like to see themselves in the future. In terms of account management, this information is helpful. Any Long Island advertising agency would be wise to inquire.
DON'T assume that you have to do everything on your own. As a matter of fact, account management is most effective when you have other people to work with. Everyone from SEO experts to graphic designers should be consulted. What this does is help you provide clientele with high-quality service, even beyond what you specialize in. It will also foster relationships with your fellow employees for a better workplace.
DO know how to communicate well. One of the hallmarks of a solid account manager is the ability to communicate. For the sake of argument, let's say that one of your clients contacts you with a concern regarding their service. In this situation, you must be able to understand their concerns and provide a solution that will either put their minds at ease or solve the problem right then and there. This is an example of communication being done effectively.
DON'T think that one strategy works for every client. One of the challenges of marketing is knowing how a strategy works for a client. If you believe that there is a one-size-fits-all rule, in this regard, you'd be mistaken. In fact, it's important to adjust said strategy so that it better fits what your client is looking for. By continuously innovating and understanding what they want to accomplish, they will benefit from the work you provide.
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