One may have a great product that would be beneficial to many people but they need a way to get the word out. One must introduce the product to the market and promote it before any sales can be made. Postcard marketing is a direct promotion strategy that makes use of little visually appealing pieces of cardboards to communicate a message. It is simple and flexible.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
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