vendredi 4 juillet 2014

Blacklists The Virtual Grinch Email Marketers Fear

By Faisal Rodgers


Being placed on a blacklist is one of the worst things for an Internet marketer. The main problem is this means that their IP address has been identified as sending out a lot of SPAM to people and this often means a dramatic drop in the number of communications that are being sent out to clients. What a lot of email marketers do not realize is how the blacklist can easily ruin their Christmas marketing season.



The blacklist is a way of blocking IP addresses or domains of email servers that are thought to be sending out spam. These dreaded blacklists are run by third parties and are available to the general public so they can, in turn, block your emails as well. Now you get why landing on that naughty list can easily ruin Christmas!

A second thing the blacklist does to help ruin the Christmas season for the marketers is hits at a time when a lot of specials are being ran by online stores. When the customers are not aware of these online specials it often means they are not going to get the deals from the marketer and this means they are missing out on the deals and the marketer is missing out on the income potential.

If you have purchased a list and did not build that initial rapport, another thing that you can do is not sell to your list from the get go. You should probably just send information and build trust. From that trust you can start blasting out emails that they will open and not mark as spam. Another thing that this does is allows the big email companies to learn to trust your IP and to whistle you are a trusted sender of email.

The best thing to do is to use a blacklist monitoring site to help you make sure you aren't listed anywhere. This will help you resolve the problem as quickly as possible. Investing in dedicated hosting is another measure you can take, as if you are sharing an IP with several sites and one is black listed that will bleed over to you as well.

Blacklisting serves a great purpose, to keep spam out of the inbox but of course you aren't sending spam. Hopefully, you are sending email to alert potential customers about products and services that are valuable to them.




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