Local businesses prefer using WordPress to create their web sites for a number of reasons. Three of these are detailed below. Why Do So Many Local Businesses Prefer Using WordPress To Create Their Sites - Ease Of Use?
Search Engine Optimization Or SEO - WordPress makes it easy to provide great search engine optimization right out of the box. There are a number of free plugins available for WordPress that make it easy for small business owners to get their SEO right first time. Plugins like 'WordPress SEO' from Joast just require you to write your content and then the plugin checks your work and gives easy-to-follow tips to improve the SEO.
Ease Of Creating Or Updating Content - No need to hire a web developer every time you need to add content or update your web site. The rich text editor that's built right into WordPress means that anyone with only a basic understanding of IT can add images and video to the page, and format the content nicely without knowing a single thing about HTML markup.
There Is Access To Hundreds Of Free Video Tutorials - There are countless free video tutorials for anyone to access and benefit from on YouTube. These free resources cover every task in WordPress that you could ever imagine having to do. It Is Easy To Outsource Development - There are nearly one million WordPress web sites on the internet and for this reason there are huge numbers of WordPress developers, both professional and amateur, who are available to take on WordPress development work for very affordable fees.
Second, it has an auto ping feature that notifies, or 'pings' a list of websites and search engines when new content is added or pages are updated, thus telling search engines about new web sites and content as soon as it is published. This means that search engine spiders can quickly crawl the new content and add it to the index. These 3 reasons are why so many local businesses prefer to use WordPress to create their sites. They are easy to create or outsource and get ranked in the Google SERPs with relative ease.
The first thing that's great about WordPress is that you're able to just run the software on a server and it's set up for you. A local business would just have to read the instructions and they could potentially have a site up and running in a few minutes. Even some web hosting providers allow you to just use their dashboards to install a version of WordPress with the click of a button. Even if this is too tough for a business owner to do, it's very cheap to get assistance from someone to get started.
Search Engine Optimization Or SEO - WordPress makes it easy to provide great search engine optimization right out of the box. There are a number of free plugins available for WordPress that make it easy for small business owners to get their SEO right first time. Plugins like 'WordPress SEO' from Joast just require you to write your content and then the plugin checks your work and gives easy-to-follow tips to improve the SEO.
Ease Of Creating Or Updating Content - No need to hire a web developer every time you need to add content or update your web site. The rich text editor that's built right into WordPress means that anyone with only a basic understanding of IT can add images and video to the page, and format the content nicely without knowing a single thing about HTML markup.
There Is Access To Hundreds Of Free Video Tutorials - There are countless free video tutorials for anyone to access and benefit from on YouTube. These free resources cover every task in WordPress that you could ever imagine having to do. It Is Easy To Outsource Development - There are nearly one million WordPress web sites on the internet and for this reason there are huge numbers of WordPress developers, both professional and amateur, who are available to take on WordPress development work for very affordable fees.
Second, it has an auto ping feature that notifies, or 'pings' a list of websites and search engines when new content is added or pages are updated, thus telling search engines about new web sites and content as soon as it is published. This means that search engine spiders can quickly crawl the new content and add it to the index. These 3 reasons are why so many local businesses prefer to use WordPress to create their sites. They are easy to create or outsource and get ranked in the Google SERPs with relative ease.
The first thing that's great about WordPress is that you're able to just run the software on a server and it's set up for you. A local business would just have to read the instructions and they could potentially have a site up and running in a few minutes. Even some web hosting providers allow you to just use their dashboards to install a version of WordPress with the click of a button. Even if this is too tough for a business owner to do, it's very cheap to get assistance from someone to get started.
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